BRITTAIN WYNYARD

ABOUT ASICS

Asics is one of the many famous brands imported and distributed by Brittain Wynyard & Co. Ltd of Auckland. The range is both footwear and apparel with a range of accessories as well. The business is complex, the range is broad, and the customer base requires and excellent level of service equal to the excellent ASICS brand values.

challenges

• Centralised Data
• Style/colour/option/size/fit requirements
• Seasonal forecasts and ranging quotes
• Indent Ordering
• Virtual Warehousing
• Detailed Reporting by Customer
• 360 degree visibility of the business
• B2B capability
• Multiple eStores
• and more

Solutions

• Brittain Wynyard implemented JBiz Wholesale Distribution system which overcame the challenges of the business and enabled excellent year-on-year growth
• They also implemented an array of JBiz eStores to promote their brands and to provide another channel to market

Result

• Strong year-on-year growth
• Ability to fully service their customer base
• Business to Business eCommerce capability
• Stripped waste out of the business through precise bottom-up forecasting and purchasing
• Sales Reps gained excellent access to stock and product knowledge
• Brittain Wynyard was rated best wholesaler to deal with yearly by the NZ Sporting Goods Assoc.